The first and so far only flag of the Antarctic is now ready for official publication. The German agency SchnappCom wishes to unite all interest groups around the Antarctic. The visualization of a uniform flag is conceptualized as the first comprehensive symbol with an official character. What initially started with researching the symbolism of international insignias, turned out to be a semiotic sensation, since researches for a prevalent flag have proved unsuccessful.
Meanwhile, the Antarctic has become a very important topic to the agency. Walter J. Schnapp, the owner of the agency, wishes to connect all Antarctic-engaged groups with the registered trademark. “By using and spreading a collective symbol we intend to strengthen people’s identification within the Antarctic community as a whole. Besides, we wish to draw the attention to preserving a territory that keeps heating up as a result of irresponsible human actions.“
The three core elements on the first flag of the Antarctic represent the main concerns of the subcontinent:
Peace:
Thanks to the treaty of 1959 between the twelve original signatories, any measures of military nature are prohibited. This makes the area a natural reserve devoted to peace and science.
Research:
The Antarctic is mainly being used for scientific purposes. It is characterized by constant change that is of worldwide relevance. One of the greatest natural threats to human nature, the ozone hole, was discovered in the Antarctic. 29 expedition teams from different nations are discovering the area and using it as a natural laboratory.
Protection:
Numerous NGO’s are already taking care of the diversity of species as well as preserving the peace on the cold continent. The Antarctic oceans are home to almost 10.000 unique and diverse species, like adélie penguins, petrels or mink whales. Most of these species can be solely found in the Antarctic. Their natural habitat is threatened by the consequences of climate change and they are therefore in need of protection.
In order to meet these main concerns of the Antarctic research, the logo was sent to the nations and organisations actively researching the space. Even representatives of the so called Consultative Parties may freely use the sign and thus identify themselves through the comprehensive symbol as a community.